Measurement is Key!

The following are common client complaints our Internet Marketing Consultants hear when contacting new clients: "I am not seeing the return on my marketing dollar" or "I am seeing the return, but I know I can do better", or "I am really not sure where the traffic and the new business are coming from".

At WSI NetSense, our senior internet consultants as well as our junior staff are trained to educate our clients on measurement and web analytics. We work with our clients to assess, understand their business and marketing objectives and set metrics and track progress. A "branding and awareness" campaign will have its unique set of goals and measurements, compared to a "direct response" campaign. While the goals of the former might be monitored by tracking Pay-Per-Click (PPC) impressions, or tracking the performance of an online banner ad, the goals of latter, as well as its metrics, are focused on capturing leads, client acquisition and transactions and sales.

Web Analytics

Statistics, numbers, figures and data have been readily available for years. I t is the application of the right web analytics software, the discipline to track, measure and monitor key performance indicators (KPIs), and most importantly turning the data and the results of the analysis into "action" are what differentiate successful business operations from mediocre ones.

Google Analytics

The availability and ease of use of tools such as Google Analytics, leaves business owners with no excuse but to invest adequate resources to understand their website visitor's behavior and work diligently to enhance the experience of that visitor.

As a results of applying proven web analytics techniques, among other improvements, our clients have experienced 100%-500% improvements in conversion rates. An example of such improvement is a case whereby a client was able to get twice the number of visitors for half the marketing dollars. All accomplished within 1 month of applying optimization and measurement techniques.

Google Analytics Services

• Audit & Planning
• Setup & Configuration (including filters and profiles)
  
• Implementation Best Practices
  
• Support &Training
• Reports, Analysis & Consulting
  

Be sure to contact us for any questions on Web Analytics and how we can help you leverage Google Analytics and other tools to improve your bottom line!